Three years ago, Microsoft launched a spring campaign to encourage girls to join STEM fields. Girls Do Science, the first of their ads, was inspirational. They gave girls hope – in the form of letters – that they could one day be the inventor, the maker. Year two (2016) gave them women to aspire to be. Inventors who made their mark in history.
This year, they released multiple advertisements in a row. The first two were great, again following the inspirational nature of the original campaign. The girls featured in the ad got to play with awesome technology (proving it is in fact still an advertisement for Microsoft products). They are even named inspirationally: Find the Cure and Be the Solution.
The third 2017 advertisement, however, dangerously misses the mark. Why dangerously? Because it follows the same common theme we teach girls and women (and honestly all minorities). Continue reading