This year will be the first time I do not watch the Super Bowl. And while I am extremely aware of it (trust me my neighbors are already making me aware of it and it’s still hours to game time) and that I might be missing information for conversations at the office this week, I’m pretty happy about the decision. I’ve never liked football or enjoyed watching the game. I would watch because it was the thing to do, because my brother/dad/friends wanted to watch it, because I’m in marketing and wanted to see the commercials.

But this year I’ve decided those reasons aren’t good enough. Not even the commercials are enough to tempt me, especially as it’s easy to watch them on YouTube afterward.

So, why? After 20+ years have I finally made these decision?

I don’t want to support the NFL. Continue reading →